ZenRank.co Privacy Policy

Effective date: October 31, 2025
Who we are: ZenRank.co ("ZenRank", the "Service") is a product of Midtown West LLC ("we", "us", "our").
Controller/Owner: Midtown West LLC, 705 Gold Lake Dr, Suite 250 95630, USA
Contact: compliance@midtownwestmedia.com

1) Scope

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit ZenRank.co, create an account, use our applications, APIs, and related services (collectively, the "Services"). By using the Services, you agree to this Policy. If you do not agree, please do not use the Services.

2) Information We Collect

A. Information you provide to us

• Account & profile data: name, email, password (hashed), company name, role, preferences.
• Billing & tax data: collected and processed by our payment processor (e.g., card last 4, billing address). We do not store full payment details.
• Customer content: websites/URLs you analyze, prompts, uploaded files/documents, keywords, notes, and any other content you submit.
• Support communications: messages, attachments, feedback, survey responses.

B. Information collected automatically

• Usage & diagnostics: feature interactions, timestamps, performance data, error logs.
• Device & technical data: IP address, browser type, OS, language, referrer/exit pages, screen size, cookie IDs, and similar identifiers.
• Cookies & similar tech: cookies, pixels, local storage to keep you signed in, remember preferences, analyze usage, and measure marketing.

C. Information from third parties & integrations (optional)

If you connect third-party accounts (e.g., Google Search Console, Google Analytics, or other SEO/marketing tools), we may receive data those services share per your permissions (e.g., search performance, traffic metrics, property lists). You can disconnect integrations at any time in the relevant provider's settings and/or within ZenRank.

3) How We Use Information

We use personal information to:

• Provide & improve the Services (operate features, process requests and analyses, maintain security and performance).
• Personalize your experience (recommendations, saved preferences, UI settings).
• Communicate with you (service notices, updates, billing, security alerts, and—if you opt in—marketing).
• Analytics & research (aggregate insights to improve accuracy, speed, and reliability).
• Compliance, fraud prevention, and safety (detect abuse, enforce terms, comply with law).
• Business operations (accounting, audits, debugging, planning, and service development).

Legal bases (EEA/UK): performance of a contract, legitimate interests (e.g., securing and improving the Service), consent (where required), and legal obligations.

4) How We Share Information

We do not sell your personal information. We may share:

• Service providers/sub-processors: hosting, storage, analytics, customer support, email, and payment processing—only as needed to perform services for us under confidentiality and data protection terms.
• Integrations you authorize: when you connect third-party tools, we share or receive data per your settings and the provider's policies.
• Business transfers: in a merger, acquisition, financing, or sale of assets, your information may be transferred subject to this Policy.
• Legal & safety: to comply with law, enforce agreements, protect rights, privacy, safety, or property of you, us, or others.
• Aggregated or de-identified data: insights that cannot reasonably identify you.

5) Cookies & Similar Technologies

We use cookies/pixels/local storage for:

• Essential operations: login/session management, security.
• Preferences: remembering settings.
• Analytics: usage statistics to improve features and performance.
• Marketing (if enabled): measure campaign effectiveness and reach.

You can manage cookies in your browser. If you block essential cookies, some features may not work. (If you use a cookie banner, we will honor choices recorded there.)

6) Data Retention

We keep personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Typical examples:

• Account data: retained while your account is active; deleted or anonymized within a reasonable period after closure.
• Customer content: retained while your subscription is active or until you delete it.
• Logs/diagnostics: retained for operational security and troubleshooting, then deleted or anonymized.

7) Security

We use administrative, technical, and physical safeguards designed to protect personal information (e.g., encryption in transit, access controls, monitoring). However, no method of transmission or storage is 100% secure.

8) International Transfers

We are based in the United States. If you access the Services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. and other countries with data protection laws that may differ from yours. Where required, we implement appropriate safeguards for cross-border transfers.

9) Your Rights & Choices

Email & marketing

You can opt out of marketing emails at any time via the unsubscribe link. We may still send transactional or service communications.

Access, update, delete

You can access and update certain account information from your settings. You may request deletion of your account or content by contacting compliance@midtownwestmedia.com.

EU/EEA & UK residents

Subject to applicable law, you may request: access, correction, deletion, restriction, portability, or objection to processing. Where processing is based on consent, you may withdraw consent at any time (without affecting processing before withdrawal). You also have the right to lodge a complaint with your local supervisory authority.

California residents (CCPA/CPRA)

This section is our Notice at Collection and Privacy Notice for California residents.

Categories collected:

• Identifiers (e.g., name, email, IP address, cookie ID)
• Customer records (billing contact details)
• Commercial information (subscription details)
• Internet/Network activity (usage, logs, device data)
• Geolocation (coarse, from IP)
• Inferences (feature preferences)
• Professional information (if provided)

Purposes: provide and secure the Services; debugging; analytics; internal research; quality improvement; marketing with consent/where permitted.

Sale/Share: We do not sell personal information for money. We may "share" limited identifiers with advertising/analytics partners for cross-context behavioral advertising only if such features are enabled. You can opt out of such sharing where applicable via cookie preferences or by emailing compliance@midtownwestmedia.com with "California Opt-Out" in the subject.

Sensitive personal information: We do not use or disclose sensitive personal information for purposes requiring a right to limit under CPRA.

Rights: access, deletion, correction, know, portability, opt-out of sale/share, and non-discrimination. To exercise, email compliance@midtownwestmedia.com and include "CCPA Request" in the subject, and we will verify your request. You may use an authorized agent with proper written authorization.

10) Children's Privacy

The Services are not directed to children under 13 (or the age required by your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate action.

11) Third-Party Links & Services

Our Services may link to third-party websites and services. Their privacy practices are governed by their own policies. Please review those policies; we are not responsible for third-party practices.

12) Automated Decision-Making

ZenRank uses automation to generate analyses and reports from your inputs and connected sources. We do not use automated decision-making that produces legal or similarly significant effects without human involvement.

13) Do Not Track

Some browsers send "Do Not Track" signals. We currently do not respond to DNT signals. You can manage privacy choices via our cookie tools (where available) and your browser settings.

14) Changes to This Policy

We may update this Policy from time to time. The "Effective date" above indicates the latest revision. Material changes will be notified via the Service or by email. Your continued use after changes become effective means you accept the revised Policy.

15) Contact Us

If you have questions, concerns, or requests about this Policy or your personal information, please contact:

Supplemental: Data Processing Addendum (DPA)

If you require a DPA (e.g., as a business customer processing personal data in the EEA/UK or under state privacy laws), contact compliance@midtownwestmedia.com and we'll provide our standard DPA for signature.